Direct Mail is the most powerful marketing medium in use today. No other marketing medium can target your message with exact precision at such a low cost.  The amount of mail in your mailbox everyday attests to the overall effectiveness of direct mail. If it didn’t work you mailbox would be empty!

Most companies (and agencies) shy away for direct mail campaigns due to fear of the United States Post Office (usually a bad experience) and the complexities involved in excuiting an effective campaign.

The message Direct Mail delivers last longer then any other type of marketing message. It works when your not.  It allows for precision pinpoint targeting relevant to your message.  Because the response rate from a Direct Mail campaign can vary from immediate to long range is very appealing.  Depending on the type of campaign you decide to execute will drive the response rate.  Tracking your return on investment  (ROI) is absolutely a MUST.  Marketing is expensive, so you can’t afford to waste needless marketing dollars by not tracking what is working and what is not. The one-to-one attention Direct Mail commands is only unique to this type of marketing.  Unlike TV, Radio, newspaper, magazine ads etc…  your message commands the attention from a targeted audience that can be felt and touched for an immediate response or placed aside for future reference.  Think about it, how many times have you pulled out a mail piece, set iy aside in anticipation to come back to it later for future reference??  I personally have a response pile in my house for this exact reason.