Mailing Lists: It all starts with the LIST!
We could go on for days on how important the mailing list is to the over all performance of the advertising campaign.  But the “short version” is this...

There are three elements that count:
#1 List
#2 The Hook (offer)
#3 Design and copy

That’s it!  If you have a tight list, give people the reason to pick up the phone and design and write inviting copy you have a winning piece.
To achieve results you must get the right message to the right person.  If not, you have just wasted a whole lot of marketing money.  Imagine designing an outstanding mail piece offering a free dinner for anyone who wants to attend a 90 minute presentation on financial planning. But the piece isn’t mailed to that particular demographic, the piece is mailed to an area where there are starter homes have just been built and the recipients are young families just starting out in life.  Nice piece, Wrong List.

Golden Lists - Your current client list
We call your current client list,  “Golden List” This list of clients should be treated like Gold.  Some how you have paid dearly for these patrons.  So treat them like GOLD.
Over the years technology has become available to profile your current client base.  Identifying who, what, where and their buying habits is essential in going forward in any form of marketing. The better you know who your customer is the more affective your advertising will be.   If you don’t know who your client is then how can you speak to them?   Chances are your competitors are.

Graphic Design: The Creative Message
Which combines art and technology to communicate ideas.  Graphic design is a part of your daily life. From things like gum wrappers to huge things like  neon moving billboards to the sneakers you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.
Our graphic design team is top notch. We take a different approach then most. First we listen to you, our client on your main marketing objective, who your desired audience is and what your main focus of appomplishment is within this marketing campaign.  Then we do our homework before we start the designing.  We visit your web site, get a feel for who you are and then ask a billizion quesitons.  If your local we ask to visit face to face. We will ask for any markeitng materials you have done in the past.  Then we have a meeting on possibilitites that can be accomplished withinthe scope of the job. After all that is accpomplised we then start the design work. Oh did mention, We do this very quckly! This process might sound involved, but since we know what we are doing we might have a design meeting over coffee or  while in between tasks.    Like we said earlier, we like what we do, so we work when ever we have to.  We have no clock in our offices,  our day is done when your job is done.
What we DON’T do is just start the art process just to get something to you.  Quite frankly that is a huge waste of our time and your money.